Post by account_disabled on Mar 5, 2024 20:14:23 GMT -8
Jean Paul Getty , founder of the Getty Oil company, said that “to succeed in business, to reach the top, an individual must know everything it is possible to know about that business . ” And hence the importance of knowing factors such as the macroenvironment. Without going any further, analyzing the macroenvironment of a company should be one of the first steps when carrying out a strategic analysis in order to identify possible opportunities and threats that are beyond its control, but that will affect the industry as a whole. set. CTA - Text macroenvironment What is the macroenvironment? When we talk about macroenvironment we refer to the series of conditions or factors that exist and affect the functioning of all companies and, in turn, the economy as a whole , rather than a particular sector or region. This includes, for example, gross domestic product (GDP) trends, inflation, and employment data, among many other aspects. In this way, we could establish that it is the set of uncontrollable forces over which the company cannot exercise any control, but which have an indirect impact on the functioning and working conditions of the organization.
Now, once you know what the macroenvironment is, it is essential to differentiate it from the microenvironment. Although, as we have already mentioned, the first refers to broader external factors that can affect a company, the microenvironment has to do with those specific factors that occur within a company , such as financial decision making and strategic, and influence their ability to do business, that is, their operation and the possibility of meeting established objectives . What Europe Mobile Number List factors determine the macroenvironment? There are several factors that determine the macroenvironment and it is essential to know them, since their analysis is an essential part of strategic management . In this sense, to identify these key factors of the macroenvironment, you can use the PESTEL analysis technique , which is the acronym for: P olitical (politician) E conomical (economical) S ocial (social) T echnological Environmental _ L egal (legal) Below, we explain in more detail what each factor consists of and how it could affect a company . Political factors Political factors determine the extent to which a government can influence the economy or a given industry . These factors include tax policies, trade tariffs, etc.
Government may impose during the fiscal year. Without a doubt, it is something that has an impact on the company, since, for example, if a company exports products abroad and the government of this country to which it sends its production imposes a new tariff on this type of product, the company It is forced to pay more taxes, and this significantly affects its economy. Economic factors These types of factors have to do with the general characteristics of the economic system in which the company operates , which are determinants in the long term, since they imply changing the demand and supply models and, generally, affect the purchasing power of the consumers. Examples include the inflation rate, currency exchange rates, interest rates, and economic growth patterns, among others. Social factors These factors analyze the social environment of the market and measure aspects such as cultural trends, demographics, health and safety awareness, professional attitudes , etc. In this way, if a society changes its purchasing trend towards a more sustainable model , for example, a plastics company can be seriously affected. Technological factors Technological factors refer to innovations and developments in new technologies.