Post by account_disabled on Feb 22, 2024 1:47:12 GMT -8
The could live in peace at least for now. Step Measure There was a longerterm fear would engagement with the Moz the Monster campaign alter Google SERPs for Mozrelated keywords Google has become an incredibly dynamic engine and the meaning of any given phrase can rewrite itself based on how searchers engage with that phrase. I decided to track moz itself across both the US and UK. In that first day of the official campaign launch searches for moz were already showing news Top Stories results in the US and UK with the textonly version in the US ...and the richer Top Stories carousel in the.
UK The Guardian article that announced the campaign launch was also ranking America Mobile Number List organically near the bottom of page one. So even on day one we were seeing some brand encroachment and knew we had to keep track of the situation on a daily basis. Just two days later November Moz the Monster had captured four pageone organic results for moz in the UK at the bottom of the page While it still wasnt time to panic John Lewis campaign was clearly having an impact on Google SERPs. Step Surprises On November it looked like the SERPs might be returning to normal.
The Moz Blog had regained the Top Stories block in both US and UK results We werent in the clear yet though. A couple of days later a plagiarism scandal broke and it was dominating the UK news for moz by November This story also migrated into organic SERPs after The Guardian published an oped piece. Fortunately for John Lewis the followup story didnt last very long. Its an important reminder though that you cant take your eyes off of the ball just because it seems to be rolling in the right direction. Step Results Its one thing to see changes in the SERPs but how was all of this impacting search trends and our actual traffic Heres the data.
UK The Guardian article that announced the campaign launch was also ranking America Mobile Number List organically near the bottom of page one. So even on day one we were seeing some brand encroachment and knew we had to keep track of the situation on a daily basis. Just two days later November Moz the Monster had captured four pageone organic results for moz in the UK at the bottom of the page While it still wasnt time to panic John Lewis campaign was clearly having an impact on Google SERPs. Step Surprises On November it looked like the SERPs might be returning to normal.
The Moz Blog had regained the Top Stories block in both US and UK results We werent in the clear yet though. A couple of days later a plagiarism scandal broke and it was dominating the UK news for moz by November This story also migrated into organic SERPs after The Guardian published an oped piece. Fortunately for John Lewis the followup story didnt last very long. Its an important reminder though that you cant take your eyes off of the ball just because it seems to be rolling in the right direction. Step Results Its one thing to see changes in the SERPs but how was all of this impacting search trends and our actual traffic Heres the data.